2001–2007
My Origin in Iran
I grew up in Rafsanjan, a small city in Iran.
My mother’s pursuit of education and my father’s work in business and pistachio farming were my first examples of ambition. Watching them taught me to value learning, work hard and try to build something of my own.
2007–2014
Growing Up in Malaysia
We moved to Malaysia while my mother earned her PhD. I went to Australian International School Malaysia and Tanarata School, where badminton, football and all kinds of sports and activities filled my days. It was a childhood shaped by people from around the world, learning English early and experiencing different ways of life.
Early on during one of my uncle’s visits, he introduced me to my first camera. That small moment stayed with me and would be my first exposure to photography.
2014–2016
Moving to the United States
In 2014 we moved to Merced, a small city in California. I kept playing football, a game I’ve always loved and became more passionate about making films. After school, I would record myself kicking a ball and trying new tricks. I wanted to make things and capture what interested me.
Making videos became a daily habit. In 2015, I started sharing them through @parsaofficial. I made a video everyday for 2-3 years and what began as a fun project eventually became a profitable hobby that opened the door to my first business.
2017–2018
Football Videos
Filming and posting almost every day for years helped @parsaofficial grow into a following of 44,000+. Opportunities with Manchester City, Puma, Umbro and Soccer.com made something I loved feel like a real path forward.
In my final years of high school, I also began building Websites By HD with my business partner. We made websites and marketing for nursing facilities, and the business grew quickly over the next few years. In 2018, I headed to UCSB for university.
2019
Touring with Ariana Grande
I was early in college when I had the chance to produce photo and video for Social House on Ariana Grande’s Sweetener World Tour. I couldn’t turn it down. Traveling with Mikey and Scootie, spending time around Ariana and seeing cities across the world made it one of the most extraordinary experiences of my life.
Daily life on tour showed me what goes into a production at that scale, from life backstage to music videos and the moments around “Boyfriend” coming together. Hearing the behind the scenes making was something I’ll never forget.
2020–2021
Returning to Science
When COVID interrupted touring, I returned to UCSB to finish the biology degree I had worked hard to pursue. At the same time, our nursing facility marketing business was growing. Facilities needed ways to explain their services to hospitals and families, and changing COVID rules made the work especially challenging. College and building a business were happening side by side.
In 2021, our business partner and I split ways and I started Elegance Creative.
Healthcare Marketing
Healthcare marketing became a lasting part of my work. Across PACS, Pacific Care, Plum Healthcare and individual facilities, I’ve worked closely with administrators and care teams on websites, photography and films. I enjoy the healthcare atmosphere and understanding how a facility works and help its people tell that story.
2022
World Cup Final
I kept studying, editing and building the healthcare side of my business. For a long time, I shared a room and kept my expenses low because I wanted to save and become financially independent.
That work helped fund a lifelong dream: 2022 World Cup Final. Watching Messi lift the trophy was incredible. After so many years of football shaping my life, being there felt like a very personal celebration and a memory I will always cherish. What a electric game it was!
2023
Santa Barbara Life
I graduated from UCSB with a B.A. in Biological Sciences and kept building my life in Santa Barbara. I also began working with Dr. Derek Moore at Orthobullets on video and content strategy for a medical education platform serving more than a million professionals. That work continued through 2025.
The healthcare marketing space was becoming le, and I wanted to see where else Elegance Creative could grow. Hospitality opened up new projects with hotels, brands and creators around the world. I was learning how to run a business while getting to see more of the world through the work.
2024
MBA and My First Investment
I began an MBA in finance and an M.S. in Leadership and Organizational Development while continuing hospitality work and travel. I also bought my first investment property. It was exciting, but the start was rough, and there was a lot I had to learn for myself.
I quickly learned that financing and leverage were only the beginning. Plumbing, electrical work, landscaping and sewage became part of my education too. Taking care of tenants made good service feel very practical. It turned into a rewarding investment and taught me more about ownership than I expected.
Hospitality Media
The work took me across boutique and five-star properties in Switzerland, the United States and beyond, giving me a close look at what thoughtful service feels like. Projects included Rosewood Little Dix Bay, Bürgenstock Resort, Hyatt Regency Greenwich, Hotel Kansas City and Dream Hollywood, alongside Le Creuset and Secret Supper. Different locations brought different expectations, and learning to deliver for each client became part of the craft.
2025
Travel to 40+ Countries
I kept traveling, working and studying. I continued healthcare and hospitality projects, including Egypt, Hyatt and Virgin Voyages, while working toward the end of my graduate degrees. I kept saving and trying to build a life with more independence.
I also moved from Santa Barbara to Sheboygan, Wisconsin, bringing me closer to family. It was a new chapter, with the business still going and plenty left to learn.
2026
By 2026, I’ve completed both master’s degrees and built a life in Sheboygan, Wisconsin, helping businesses communicate while continuing Elegance Creative. I’m still curious about business and finance, how care facilities serve patients, and how hospitality brands meet their guests’ needs while staying profitable.
Those experiences keep giving me questions I want to research. I still love football, staying active and making things. This is a glimpse of the life I’m building, with hard work, humility and a lot of love for the game. To a lifetime of adventure and curiosity.
